庄贵军 教授

西安交通大学教授,博士生导师

研究方向: 中国的营销渠道行为,市场营销战略,中国的关系营销, 中国的零售业与零售企业的竞争战略

Prof.ZHUANG Guijun
Professor and Ph.D.Supervisor of Xl AN Jiao Tong University
Research Direction: Marketing Channel Behaviorin China, Marketing Strategy, Relationship Market - ingin China, China's Retail and Competition Strategyof Retail Business